BEHIND THE BRAND

Fuyu brings to you the best of Japanese cosmetics. By purchasing from us, you are guaranteed a curated selection of authentic, high-quality items which we fully stand behind.

Embrace your beauty through self-care and experimentation.

Fuyu has been in development since 2019 and was officially launched in 2022. We are a group of skincare and cosmetics nerds who want to offer the UK public better accessibility to rarer Japanese brands. Join us in our mission to expand the Asian cosmetics market in the UK by leaving reviews on products you love and recommendations on products you wish to have!

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